Matka Nordic Travel Fair was attended in large numbers

The best recovered fair so far in Finland.

Over 50 000 visitors attended the Matka Nordic Travel Fair 19 – 22 Jan at Helsinki Expo and Convention Centre.

A lot of product development has been done in the field, which was particularly emphasised in the sustainability issues. The industry professionals were extremely happy to be able to meet face to face at Matka again.

Over 12,000 industry professionals gathered during the four days event and Matka Workshop Day. Consumer days from 20-22 January attracted over 50,000 visitors although Helsinki showed a sunny outdoor weather after period of rainy and snowy days.

Once again, the Matka Nordic Travel Fair showed its strength as the starter of the travel year, when both industry, professionals and the public gathered at the largest event in Northern Europe. The wonderful atmosphere was palpable – new contracts and contacts were made at the fair and the visitors were inspired by meeting up face to face again”, says Noora Haatainen, Business Manager of Matka Nordic Travel Fair.

A total of 600 persons participated in the Matka Workshop Day organised in connection with Matka Nordic Travel Fair. The Matka Workshop Day is the most important event for buying and selling travel services in the Nordic countries. On 18 January, the event was visited by a total of 206 companies as sellers and 230 buyers from 34 different countries.

Consumers visited the Matka Nordic Travel Fair to make decisions about future trips, especially for next summer, but also for next winter. At the event, the visitors were delighted about the reunions the fair provided and the opportunity to get expert information and tips face to face. Greece was the partner country of Matka Nordic Travel Fair. More than 900 companies from 70 different countries participated in the event entity that included the Helsinki Caravan 2023 event on 20 – 22. Jan.

Northern Europe’s largest travel event Matka Nordic Travel Fair will be arranged 18–21 January 2024 at Helsinki Expo and Convention Centre. The international travel business event Matka Workshop Day opens Matka Nordic Travel Fair on 17 January 2024.