Buyer Opportunities at World Travel Market (WTM) Africa 2024

            Unlock Africa’s tourism world under one roof.

            As the continent’s leading B2B inbound and outbound trade exhibition, chances are you’ve heard of World Travel Market (WTM) Africa. Taking place in Cape Town at the CTICC from 10 to 12 April, this year’s edition heralds a 10-year milestone of bringing together industry leaders and global innovators under one roof. It’s set to be one of the biggest and best yet. But what exactly will it offer travel buyers in 2024?

            “If you’re seeking unparalleled business-building opportunities with vetted travel suppliers across the continent, WTM Africa is where you want to be”, says Megan De Jager, Portfolio Director at Africa Travel Week. 

            “In 2023, WTM Africa welcomed over 8,300 global industry professionals, nearly 600 high value exhibitors and 63% of new buyers from 67 countries. This year, we’re looking to surpass these figures, by delivering an exceptional experience centering on growth and rediscovering the joy of travel”, explains De Jager.

            If you’re ready to dive in and expand your business, here’s what this year’s show offers returning and new buyers in 2024:

            Join the WTM Africa Buyers’ Club

            WTM Africa Buyers’ Club plays an integral role at the show. Its members consist of tour operators, travel agents, wholesalers and private travel arrangers with high purchasing power and a reputation for generating genuine business leads. Buyers receive an online diary for easy meeting arrangements prior to the event. They also gain access to exclusive seminar and conference venues and dedicated networking events to maximise business opportunities.

            Become a hosted buyer

            Hosted Buyers are qualified under a strict application process to attend the show, with a portion of their travel costs paid for by WTM Africa. By being part of the Hosted Buyer Programme, you save time and money by meeting face-to-face, and engaging in high quality business conversations with a range of global brands, destinations and leading suppliers all under one roof whilst enjoying additional VIP benefits.

            Try speed networking

            Buyers at WTM Africa are further invited to participate in speed networking sessions. These events throughout the show allow buyers to mingle with a wide range of new and potential business partners they might not have pre-scheduled a meeting with. During each session, you’ll have five-minute slots to meet various exhibitors, fellow buyers, and travel media on a first-come, first-served basis. Don’t forget your business cards or codes!

            WTM Buyers’ Club Lounge

            As an exclusive added value, buyers at WTM Africa are invited to make use of the Buyers Lounge on the show floor, providing complimentary refreshments, lunch and WiFi. This dedicated space further offers the opportunity to expand your business connections in a more relaxed and congenial atmosphere.

            “Attending WTM Africa as a Buyer is an extremely cost-effective and time-efficient way to source and grow your network of reliable and top tier international suppliers”, says De Jager. “It’s a golden opportunity in 2024 to network, stay ahead of market trends and contract business with a high return”, adds the Director at Africa Travel Week.

            Registration remains open for potential buyers. To sign up and secure your spot, visit: