Skål International at World Travel Market London 2022

World Travel Market 2022 was held in London, United Kingdom, from 7 to 9 November 2022.

This show is very interesting as one of the only in the world to be only open to the tourism professionals.

All continents are represented, with most of the countries exhibiting. The stands are of high quality, a tool to attract the eyes. The visitors come from all over the world.

Once again Skål International had a stand to show us to the world. 40sqm to attract potential new members. 40 sqm to meet Skålleagues from all over the world, to network… Very good attendance, we met over 100 Skålleagues, all very happy to be back to a kind of normality. Some were coming from countries where it is not easy to travel. We met some Skålleagues who left the organisation and are willing to come back.

Of course, we met potential members. Good interest from Middle East. Sometimes we had funny questions like, Skål? Do you sell wine or spirit to the travel industry? This shows, despite the actual efforts, that we have a lack of image, outside the organisation.

All contacts will be sent to countries or clubs to finalise enrolments.

Skål International London UK took the opportunity to organise a get together party in an hotel just meters away from the show. The attendance was excellent. It was so good to calm down and chat with friends in a quiet place.

I would like to thank Paul Hoskins, the London President for his very kind hospitality. We all enjoyed the wine, and the noisy Skål Toast. I would like to also thank the Skålleagues who helped to man the stand with such a friendly attitude.


Eric Etienne

President Skål International UK